speaking at university of Bath


Event to be held at the following time, date and location:

https%3A%2F%2Fimg.evbuc.com%2Fhttps%253A%252F%252Fcdn.evbuc.com%252Fimages%252F16565412%252F81949660%252F1%252Foriginal.jpg%3Frect%3D0%252C368%252C3264%252C1632%26s%3Debc0e5907351d5e0741026a6f796e17b?h=150&w=300&s=7656f45dfe71728ecec08214ad1b2167 Thursday, 3 December 2015 from 09:30 to 13:30 (GMT)

School of Management, University of Bath
Foyer & 3/F Presentation Room, Building 8W
Quarry Road
BA2 7AY Bath
United Kingdom

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China’s ascendency is undisputed; it is the leading trading nation of over 120 countries and its currency, the Renminbi, will soon join the basket of international currencies. George Osborne would like to make the UK China’s best partner in the West. China’s President, Xi Jinping, ushered in a “golden era” in the China-UK relationship during his State Visit to the UK last month. So what does this mean in reality for UK businesses and how can this special relationship be leveraged?

This half-day conference will draw together China experts and commentators to bring clarity on China’s current political, business and social context and, importantly, how to do business in China by reaching the Chinese consumer in a fast-moving and increasingly crowded market-place. The conference will highlight industry sector opportunities and what businesses need to do to grasp the opportunities afforded now.


H-J Colston, Joint CEO, Chopsticks Club, mandarin speaker and ‘old China hand,’ recently called "a friend of China" by President Xi Jinping during his State Visit to the UK

Zhang Lijia is a Chinese-born factory-worker-turned writer, columnist, social commentator and public speaker. Her articles have appeared in The Guardian, The South China Morning Post, Newsweek and The New York Times. She is the author of the critically acclaimed memoir “Socialism Is Great!” about her rocket factory experience. She is a regular speaker on the BBC, Channel 4, NPR and CNN. She lives in Beijing.


China is too large and too powerful to ignore. This event is for businesses, both large and small, keen to develop China-related business and to gain insight into the plethora of opportunities available whilst leveraging the current, positive political back-drop. As the pace of change in China is so fast, this event has something to offer those already operating in China and those who are interested to explore new opportunities.


0915: Registration & networking

0930: Welcome & Introduction, Angus Beveridge, Client Director, Executive Development, School of Management

0940: ‘Meeting the President: his message and the implications for UK business?’ – H-J Colston

0950: ‘China today: the pressing issues and the changing face of society and the eonomy’ – Zhang Lijia

1035: Q&A session

1050: Coffee break & networking

11.15: ‘Speak to me in Chinese!’ – learn a few key words & phrases in Mandarin

11.30: ‘Who are the Chinese? What are their needs and aspirations? How do they consume, the digital landscape & how can businesses reach them?’

12.15: Final Q & A

12.30: Networking lunch

13.30: CLOSE


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